Course No: PE05-11 CDE Credits: 9
Capture the Perfect Smile & Prepare Effective Marketing and Educational Material for your Practice
Of Interest to: Dental Specialists, DA, DH, all Auxiliary Staff, Spouses
Friday, June 3, 2011
Location: University of Toronto Centre for Continuing Dental Education, 1440 Don Mills Road (Kern Road Entrance), Toronto, ON
Full day workshop - limited to 20 participants
Presenter: Rita Bauer and 1 co-presenter
Rita Bauer
Course Outline
Are you using patient photography to its fullest but are not satisfied with the results? Do you use your clinical photographs only for treatment planning and patient records? Then you are missing out on an excellent opportunity to show off your great work. We will show you the tips and techniques to consistently take excellent patient views, portraits and preparation of marketing and education material. You will be amazed how easy digital photography can be learned and immediately incorporated into your dental practice.
What you will learn:
What’s New in Dental Photography?
- "Must Have" Gadgets and Equipment that will Simplify your Patient’s Photographic Documentation.
- See what’s new in equipment choices, accessories and other neat gadgets that will improve your efficiency in your dental photographic documentation.
Techniques for Standardized Patient Photography:
- Exposure Set up and Camera Calibration for Patient Photography
- Practice the proper techniques for clinically correct views by photographing each other. Please bring retractors and mirrors to the course.
Documenting the Patient Makeover:
- Learn how to take portraits of your patients and your team members for your patient gallery. Give the patient the picture they actually want.
Communicating with Digital Images:
Many Patients leave practices to find specialized services elsewhere because they don’t know that their dentist offers the services they desire…if you don’t tell, you don’t get to do the work.
- Learn how to make a customized patient presentation in seconds.
- Prepare marketing material with patient photographs — Participants will receive a customized patient template for their own patient gallery.
- Provide your dental laboratory with valuable information that only a great clinical photograph will give. Improve the look and function of your cases and reduce the need for remakes or corrections.
- Tips for Practice Enhancers, preparation of patient certificates, magazine covers, running slide show.
Course Requirements: Participants should bring their dental photography equipment, plus mirrors and retractors for the hands on portion of the course. Exposure test and colour calibration will be done during the morning session.
Some of the latest cameras will be provided for participants that do not have a camera and wish to "test drive" the equipment to determine which model is best suitable for their practice.
Tuition*
(includes continental breakfast, networking lunch, and afternoon refreshments)
| Prior to May 20, 2011 | After May 20, 2011 | |
|---|---|---|
| Dentists | $495 | $525 |
| Dental Team Members | $125 | $125 |
There may be an additional charge for the purchase of materials that are required to complete the hands-on component of this course.
Office Staff Tuition fee applies only when attending with dentist.
Office Staff attending without dentist are required to pay the dentist fee.
Course Times:
Registration: 8:30 a.m.
Friday Course: 9:00 a.m. to 5:00 p.m.
*Register at the same time for 2 or more courses and receive a 10% discount on each course.
CANCELLATION POLICY: Two weeks prior to course date – 100% refund. One week prior to course date – 50% refund. There is no refund for cancellations after one week prior to course date.
DISCLAIMER: Dental education institutions have an obligation to disseminate new knowledge related to the dental practice. In so doing, some presentations may include controversial materials or commercial references. Sponsorship of a continuing dental education course by the University of Toronto Faculty of Dentistry does not necessarily imply endorsement of a particular philosophy, procedure, or product by this institution. The University of Toronto Faculty of Dentistry reserves the right to cancel this course due to circumstances beyond its control.
Biography
For the last 30 years, Ms Rita Bauer has provided photographic material for educational purposes, taught clinical photography and digital technology to academic staff and students at the University of Toronto, Canada.
Rita divides her time at the University and lecturing internationally. Having presented over 700 presentations and workshops on dental photography, she has become recognized as a leading authority on the subject. She specializes in making digital photography easily accessible for dentists and their staff, and in transforming inexperienced photographers into enthusiastic, competent digital camera users.
For her efforts to the dental community she has received Honorary Memberships as a Fellow of the International College of Dental Surgeons and the Omicron Kappa Upsilon Honor Dental Society.